Free Admission

While You're Here

Crown Center Ice TerraceWhile you’re in our neighborhood, take advantage of all the great Crown Center attractions and other activities located nearby, many within walking distance.

And if you’re looking for Hallmark products, visit the Hallmark Gold Crown® store on the second level of the Crown Center Shops to find the latest selection of greeting cards and more from Hallmark.

Other Things to Do in the Area

  • Kaleidoscope – A free creative art experience for children sponsored by Hallmark.
  • Crown Center – A shopping, dining and entertainment district surrounding Hallmark’s world headquarters with an ongoing schedule of events.
  • Crown Center Ice Terrace – Kansas City's only public, outdoor ice skating rink.
  • SEA LIFE Aquarium – Come nose to nose with sharks and prepare for astonishingly close views of everything from humble starfish and seahorses to graceful rays.
  • LEGOLAND Discovery Center – Based on the ever popular LEGO® brick, this attraction offers a fun, highly interactive and educational two to three-hour indoor experience ideal for families with children 3-10 years old.
  • Union Station – The largest remaining Renaissance-style train station in the United States, and home to the interactive Science City museum.
  • The National World War I Museum at Liberty Memorial – The only museum in the nation devoted solely to WWI history.
  • The Money Museum – An up-close look at the U.S. financial system located in the Federal Reserve Bank of Kansas City.
  • Find even more things to do in the Kansas City area at


Hallmark Characters

We invite you to learn more about your favorite Hallmark characters by keeping up with them online:

  • hoops&yoyo™ – A pink kitty and green bunny who never fail to find the fun in any situation.
  • Maxine – Hallmark’s self-appointed "Queen of Crabbiness."
  • Asteroid Andy – A boy growing up in the 26th century. He's as normal as any kid his age can be, except that he is the center of the universe.





Canadian Art Now on View at Hallmark Visitors Center

In celebration of the 100th anniversary of Hallmark Canada, this exhibit presents the work of prominent Canadian artists in the Hallmark Art Collection. Many of these paintings and prints were collected over the years by William E. Coutts, who, in 1916, founded the greeting card company that would become Coutts Hallmark, and eventually Hallmark Canada. Coutts supported Canadian artists with scholarships, awards, and commissions for Christmas cards designs. This selection of works, now part of the Hallmark Art Collection, provides a vivid cross-section of Canadian landscape painting. 

Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.


Normal operating hours are:

10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


See our Closure Schedule

Beginning, Saturday, April 1, the Hallmark Visitors Center hours will be changing.  We will be open Monday - Saturday 9:30 a.m. - 4:00 p.m.