Free Admission

Hallmark Live

Hallmark Live

Meet the creators of some of Hallmark's most popular products, including Hallmark Keepsake Ornaments and hoops&yoyo™. Every day (Monday-Friday) 1-2 p.m. a writer, illustrator, designer, photographer or sculptor will be at the Hallmark Live exhibit to talk with visitors.

View the schedule and learn about the artists and writers.

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Back for its 5th year, "Hallmarket: A Hallmark Art Fair" will showcase the creative talents of Hallmark employees.  The art fair will be held Saturday, September 27 from 10:00 a.m. - 5:00 p.m. on the Crown Center Square.  More than 100 Hallmark artists, photographers, sculptors, designers and photo stylists will display and offer their work for sale.  These pieces are the personal work of the participants, created outside of their jobs with Hallmark.  Hallmarket is a chance for everyone to experience the creative passion that flows through the Hallmark community, whether it is purchasing a piece of art, admiring the wealth of talent or connecting personally with so many creative and fascinating people.

In planning your trip to the Hallmark Visitors Center, we recommend parking in the garage on the East side of Grand on the Blue Level.  Enter to the right of the Security Office and take the elevator to the 3rd floor and follow the signs.  If you park on the west side of Grand, you will need to take the escalators to the 3rd floor of Crown Center and walk through Halls on Grand.  Once you pass through Halls, turn right, go through the glass double doors, take an immediate left outside, past The American Restaurant to the end of the covered walkway.  Turn right and follow the sidewalk past Kaleidoscope and the Hallmark Visitors Center will be on your right.

Individuals with disabilities may park on the south side of 25th street in the designated Hallmark Visitors Center/Kaleidoscope parking spots.  You must come into The Hallmark Visitors Center to get a parking permit to display on your dash.



10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


We will be closing at 3:30 p.m. on Wednesday, November 26; closed Thursday, November 27 for the Thanksgiving holiday, reopening Friday, November 28 at 10:00 a.m.; Saturday November 29 at 9:30 a.m.

The Hallmark Visitors Center will also be closed on Monday, December 1 for staff training, reopening at our regular week day hours on Tuesday, December 2 at 10:00 a.m.

See our Holiday Schedule