Free Admission
Hallmark

About Us

Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.

For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.

The Hallmark Visitors Center is educational, fun and free. Plan your visit today!

 

Hallmark Visitors Center front desk
Hallmark Visitors Center entrance
Hallmark Visitors Center theater

 

WE LOOK FORWARD TO MEETING YOU

HOURS OF OPERATION

Crown Center renovations are underway! While the north entrance to Crown Center is closed, please follow the detour signs to the south entrance to enter the parking garages. From the intersection of Pershing and Grand, proceed west on Pershing. Turn left onto Main Street. Go to 27th Street and turn left and then turn left onto Grand. 

We recommend parking in the garage on the East side of Grand on the Blue Level.  Once you've parked, enter to the right of the Security Office and take the elevator to the third floor.  Turn left out of the elevator and follow the signs toward the double doors leading outside.  Walk under the large half sun, down the sidewalk and The Hallmark Visitors Center will be on your right, just past the end of an airplane that is sticking out of the window.  Bring your parking ticket to The Hallmark Visitors Center for a 3-hour validation for free parking.  If you have any questions, please call us at 816-274-3613. 

For those parking in the garage on the West side of Grand, you will need to walk outside, cross Grand Blvd., and go to the ramp located just past Sea Life and LEGOLAND Discovery Center.  Follow the ramp to the elevator and take the elevator to the third floor.  Turn left out of the elevator and follow the signs toward the double doors leading outside.  Walk under the large half sun, down the sidewalk and The Hallmark Visitors Center will be on your right, just past the end of an airplane that is sticking out of the window.  Bring your parking ticket to The Hallmark Visitors Center for a 3-hour validation for free parking.  If you have any questions, please call us at 816-274-3613. 

Access for guests with wheelchairs or strollers:  We recommend parking on the East side of Grand.  After pulling into the garage on the Blue Level, drive straight ahead toward the 2480 and 2460 Elevators.  Park as close as you can to either elevator.  Take the elevator up to the Red Level.  Exit the elevator and walk toward the garage entrance.  follow signs directing you to The Hallmark Visitors Center.  Be sure to bring your parking ticket for a 3-hour validation for free parking. 

Individuals with disabilities may park on the south side of 25th street in the designated Hallmark Visitors Center/Kaleidoscope parking spots.  You must come into The Hallmark Visitors Center to get a parking permit to display on your dash.

 

 

MONDAY through FRIDAY
10 a.m. to 4:30 p.m.

SATURDAY
9:30 a.m. to 4:30 p.m.

CLOSED SUNDAY

We will be closed Friday, July 4 for the Independence Day holiday.

See our Holiday Schedule