Free Admission

About Us

Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.

For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.

The Hallmark Visitors Center is educational, fun and free. Plan your visit today!


Hallmark Visitors Center front desk
Hallmark Visitors Center entrance
Hallmark Visitors Center theater




In honor of the Kansas City Royals and the 2014 World Series we wanted to share some Hallmark and baseball history through a special display in our lobby! Hallmark's first annual company picnic was held in 1921. This picnic was the first of many activities to support health, wellness and camaraderie. Over the years, Hallmarkers formed their own sports teams. Founder J.C. Hall often joined in the fun by manning the pitcher's mound. Friendly competition has always been encouraged at Hallmark, so it was no surprise that in 1968 multiple artists took a crack at designing the best logo for the newly formed Kansas City Royals. The winning design was created by Shannon Manning, a retail packager and designer.




10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


We will be closing at 3:30 p.m. on Wednesday, November 26; closed Thursday, November 27 for the Thanksgiving holiday, reopening Friday, November 28 at 10:00 a.m.; Saturday November 29 at 9:30 a.m.

The Hallmark Visitors Center will also be closed on Monday, December 1 for staff training, reopening at our regular week day hours on Tuesday, December 2 at 10:00 a.m.

See our Holiday Schedule