Free Admission

About Us

Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.

For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.

The Hallmark Visitors Center is educational, fun and free. Plan your visit today!


Hallmark Visitors Center front desk
Hallmark Visitors Center entrance
Hallmark Visitors Center theater




Op Art in America is now on display in the Hallmark Art Collection Gallery.  In the late 1950s and early 1960s artists around the world became fascinated with the subject of visual perception.  The term Op Art, an abbreviation of "optical art" was coined by the popular press to define the new abstraction.  The artists on view were featured in The Responsive Eye, a prominent exhibition of this growing international trend that was shown in the Museum of Modern Art in New York in 1965.

GOOD GRIEF!  Look at all those Peanuts products...

Charles Schulz's relationship with Hallmark began in 1960 with a retail test of four greeting cards.  As the cartoon strip's popularity grew, so did Hallmark's relationship with its creator. Today, Hallmark's Peanuts products are perennial top-sellers in the United States and in more than 100 countries around the world. Stop by to look at a sampling of Hallmark's Peanuts product, circa 1960-present.



Normal operating hours are:

10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


Closing at 3:30 p.m. on November 25.
Closed Thanksgiving Day.
Closed Monday, November 30, for staff training.

See our Holiday Schedule