Free Admission

About Us

Travel through the Hallmark Visitors Center and be transported to a place where a storied past and an exciting future come to life for one of the world’s premier creative companies. Discover the Hallmark story with exhibits that demonstrate the creativity and innovation that go into making Hallmark products.

For more than 100 years, Hallmark Cards has called Kansas City home. Joyce C. Hall, an 18-year-old entrepreneur from Nebraska, started the company in 1910 with a shoebox full of postcards. Today Hallmark creates greeting cards and many other products in 30 languages that reach 100 countries around the globe.

The Hallmark Visitors Center is educational, fun and free. Plan your visit today!


Hallmark Visitors Center front desk
Hallmark Visitors Center entrance
Hallmark Visitors Center theater




The Hallmark Art Awards:  65th Anniversary Exhibit

This new exhibit in the art gallery showcases paintings from the first Hallmark Art Awards dating back to 1949. A Christmas themed display tells the story of the founding of the Hallmark art collection and J.C. Hall's commitment to promoting contemporary art to the public.

If you didn't have a chance to see the moive premiere of Northpole on The Hallmark Channel, the movie will be shown in the Visitors Center Theater from 11:30 - 1:00 on most days, beginning Tuesday, December 2 through Saturday, January 3.

Through the end of the year we are offering Hallmark - A Century of Caring at the discounted price of $20. With your purchase you will receive a free copy of J.C. Hall's memoir, When You Care Enough, (while supplies last).




10 a.m. to 4:30 p.m.

9:30 a.m. to 4:30 p.m.


We will be closing at 3:30 p.m. on Tuesday, December 23; closed Wednesday, December 24 and Thursday, December 25 for the Christmas holiday's, reopening Friday, December 26 at 12:30 p.m.; Saturday, December 27 at 9:30 a.m.

The Hallmark Visitors Center will also be closed on Thursday, January 1 for New Year's Day, reopening Friday, January 2 at 10:00 a.m. and Saturday, January 3 at 9:30 a.m.  We will be closed for the rest of January for exhibit upgrades, repairs, painting and cleaning, reopening on Monday, February 2, 2015.

See our Holiday Schedule